It's clear that vacation rental hosts and property managers crave direct bookings, and many may be making inroads. Still, the marketing power of big brands is tough to compete with.

Startups and companies in this list are selected for exceptional performance in innovation, growth, societal impact and management.

There is a “new normal” for the sector this year as demand softens or over-supply takes hold in certain markets, but there is also a reset for the association in terms of unlikely allies and members.

Airbnb's pricing changes will likely have a ripple effect, prompting some hosts to reduce cleaning fees and property management websites to switch to showing total prices.

Vacation rental managers are seeking to offer services currently not enabled by their software.

Hostfully announces the launch of its groundbreaking AI-powered itinerary planner, a first-of-its-kind feature in the digital guidebook industry.

Property management software provider Hostfully has teamed up with global tours and attractions business Viator.

The COVID-19 coronavirus pandemic is a game-changer for the vacation rental industry.

David Jacoby, president of Hostfully, which helps professional short-term rental property managers maximize distribution and guest experience, is the latest to offer his insights on generative AI and its impact on the travel industry.

Short-term rental property management platform Hostfully is aiming to revolutionise guest communication with the launch of InboxAI, a tool designed to dramatically reduce the time property managers spend on guest enquiries.