It's clear that vacation rental hosts and property managers crave direct bookings, and many may be making inroads. Still, the marketing power of big brands is tough to compete with.

There is a “new normal” for the sector this year as demand softens or over-supply takes hold in certain markets, but there is also a reset for the association in terms of unlikely allies and members.

The COVID-19 coronavirus pandemic is a game-changer for the vacation rental industry.

Hostfully is revolutionizing guest communication with the launch of InboxAI, a tool that reduces the time property managers spend on guest inquiries.

As vacation rental bookings boom, so does smart tech. But what’s next for this smart revolution? Will this upward trajectory in tech adoption continue?

Airbnb's pricing changes will likely have a ripple effect, prompting some hosts to reduce cleaning fees and property management websites to switch to showing total prices.

The study by Hostfully reveals that while there were more than 115,000 companies managing vacation rentals in 2018, this has now grown to more than 140,500.

Short-term rental property management platform Hostfully has released its eight annual hospitality report, providing actionable data for hosts and property managers of all portfolio sizes.

Startups and companies in this list are selected for exceptional performance in innovation, growth, societal impact and management.

While hotels certainly haven't shied away from voice tech, short-term vacation rentals appear to be innovating somewhat faster, pushing the envelope on everything from voice-activated smart-home integration to personalized guest recommendations.